Beijing strives to build an international consumer center city in 5 years
On July 19 this year, the State Council approved five cities such as Beijing to take the lead in carrying out the construction of international consumer centers. At present, Beijing has issued the issuance of "Beijing Cultivation Construction International Consumer Center City Implementation Plan" (referred to as "Implementation Plan") in accordance with the overall requirements of the Ministry of Commerce, and 52 departments in the city, the district governments and the Economic Development Zone Management Committee. Special Action, steadily promotes 173 key tasks and 111 key projects high quality landing. At the press conference held yesterday, Cai Xiaojun, deputy director of the Beijing Municipal Bureau of Commerce, said, according to the "Implementation Plan", Beijing will adhere to the combination of market leading to government guidance, adhere to domestic consumption and international consumption, adhere to traditional consumption and new consumption Synergistic promotion, adhere to consumer supply and consumer demand, adhere to the quality improvement and scale development, strive to pass the time of 5 years, in international reputation, spending, commercial activity, arrival convenience, comfort, comfort, consumption, The level of key indicators such as policy leaders is significantly improved, the first international consumer center city with global influence, competitiveness and reputation.
Beijing has formed a "1 + 6" framework system in cultivating the construction of international consumer center, namely one "implementation plan" and 6 supporting documents, supporting documents include job project, key project list (111 items), key tasks Listing (173 items), policy list (89 items), key service enterprise list (111) and monitoring index systems (42 specific indicators).
Cai Xiaojun introduced that 111 key projects have been landed, including the first phase of Global Theme Park, the first Open Longhu Xiyue Tianjie, Xidan Newcomer, the first Longhu Lize Tianjie, Meikong Academy, Jinhai Lake International Convention and Exhibition Center.
173 key tasks have completed 6 "one store and one strategy" pilot enterprise such as Wangfujing and Changan Shopping Mall, etc. The five-year plan for the transformation of the front door barrier, the five-year plan is fully promoted, "2021 Beijing Net Red Card Application" activity officially launched.
Next, Beijing will speed up the promotion of Six Industrial Exchange Complex, Beijing Workers’ Stadium Reconstruction, New National Exhibition Emphasis, Wangfujing Port and Duty Free Shop, Daxing International Airport Super International Consumption Hub and Negotic Economics District International Convention and Exhibition Center and other landmark project construction. Cai Xiajun said that Beijing will strengthen policy innovation, and the business sector will introduce 14 special policies for the construction of international consumer center cities before the end of the year, including three policies such as the first store policy, headquarters, and the development of rewards have been introduced, Beijing consumer season activities policy, Some measures to promote high quality development of digital trade, and promote several measures to develop the development of the business circle to be introduced in the near future. Key Top Ten Special Actions Promote "Implementation Plan" to build a new landmark to create actions.
Relying on the Forbidden City – Wangfujing – Longfu Temple "Cultural Golden Triangle" to create a consumption landmark that highlights the charm of cultural fashion. Creating the front door barrier commercial circle into a traditional cultural consumer circle specially characterized by the "old name + Guo". Enhance the international competitiveness of the central urban consumption cluster.
Building a new consumer circle of urban center. The layout "multi-point district" consumption new carrier. Construction of airport-type international consumption "double hub". Create a consumption consumption in Beijing, Tianjin, China. Consumer brand matrix cultivation action.
Build a "gathering, inheritance, hatching" full chain cultivation system, create a "food, fashion, green" diversified consumer brand.
Strive to 2025, attracting domestic and foreign brands to open more than 3,000 stores in Beijing, "Beijing old name" has determined about 230, incubation new consumer brands more than 100.
Digital consumption innovation leads action.
Integrate "new infrastructure, new scenes, new supply, new ecology" key elements, and strive to create digital consumption benchmarks. Pilot building smart store, 新上海sh419 smart block, smart business circle.
Support for new product research and development applications such as intelligent network vehicles.
Promote the promotion of digital renminbi applications. Libao consumption potential release action. Promote the construction of the historical and cultural city, "City", "Book of Xiangjing", implement "Strolling Beijing", "Changyou", "Lighting Beijing" program, 上海徐汇区有服务的洗浴会所 accumulating 300 Beijing Net red card. Sports Consumption Quality Enhancement Action. Seize the winter anchor to build a global top event gathering place and ice and snow project consumption destination.
Continue to expand the influence of "8 · 8 Beijing Sports Consumption Festival", vigorously develop sports event IP. Education medical consumption level enhancement action. Be strong "study abroad" brand.
Develop "Internet +" Health Medical. Develop traditional Chinese medicine, intensive special tourism resources, and expand the supply of senile intensive consumption.
Exhibition spending and expansion improvement actions.
Accelerate the filling of the facilities, continue to improve the influence of the China International Service Trade Fair, Zhongguancun Forum, Financial Street Forum, etc.
Modern circulation system optimized upgrade action. Efficient and smooth business circulation system is constructed by perfecting facilities, optimizing layout, expansion channels.
Create actions in the consumption environment.
Focus on optimize policy environment, service environment and regulatory environments. In-depth promotion of "venting service" and business environment reform. Create a "Beijing Service" with temperature.
Consumption Promotion Mechanism Collaborative Security Action.
Strengthen organizational coordination, strengthen monitoring and assessment, and strengthen publicity and promotion.
Highlight "Forbidden City Mode" Mining Urban Culture IP Resources Beijing Municipal Culture and Tourism Party Cancer Zhou Weimin Introduction To advance the implementation.
According to key tasks, Beijing will promote the construction of historical and cultural cities, excavate urban cultural IP resources, promote "Forbidden City model", strengthen the activation utilization of historical and cultural resources, build Beijing Cultural and cultural relics, cultural relics, cultural relics, cultural and cultural relics, cultural relics, cultural and cultural relics, cultural and cultural relics, and build Beijing Wenchong brand.
At the same time, Beijing will cultivate "red tourism" brand, accelerate the development of red theme products, create a national first-class patriotic education base integrating visits, teaching, training, and experience.
Beijing will also build "Shuxiang Jingcheng", promote the transformation of Queenijing Bookstore, foreign bookstore and other physical bookstores to multi-functional cultural space, and carefully create a group of "art peak" works.
Global Theme Park will plan the construction of the second, third phase Beijing will explore the Beijing World Cultural Heritage, Intangible Cultural Heritage, Central Wire, etc. Advanced Cultural History Resources, High Standard Operation Global Theme Park, Planning the Construction II, Phase II Project, and Building a Modern International New landmarks of cultural tourism consumption.
Focus on fashion consumer circle, Wenchuang Industrial Park, sports and leisure places, cultural tourism experience base, Beijing Wenxiao Bureau will continue to host Beijing Net red card, launch 300 "Beijing Net Red Card", increase " Beijing Gifts "development efforts.
In addition, Beijing will highlight the main area of ??the capital, the old factory, the urban deputy center of the old factory, the new Shougang area, the "first-line four-line four mine", and the development of "Tianning No.1" and other cultural creative industrial parks, Industrial Museum, Industrial Site Park, and implements the World Heritage Joint Promotion Program, and build cross-regional "World Heritage" topic tourism products. Introducing Yang Haibin, deputy director of the "15-minute fitness circle" Beijing Sports Bureau, Beijing will continue to improve the national fitness sports facilities security system, continue to build the sports and fitness facilities around the people, build "15 minutes fitness circle", solve Where is fitness problems, continuously cultivate consumer population. At the same time, Beijing will vigorously promote the development of the competition, driving sports consumption, and build a global ice and snow sports competition and leisure consumption.
Focus on the construction of international consumer center cities and sports sectors, focusing on 5 major projects. Beijing will do a good job in the construction of the tenth road and cycling planning, and continue to promote the construction of football venue facilities, encourage the construction of the national fitness venue facilities such as the use of obsession and retreat space, park green space, and promote the construction of fitness facilities.
Promote the implementation of national fitness strategies and continuously improve the proportion of sports population. Introducing and hosting top international brand sports events Beijing will develop event economies through the introduction and hosting top international brand sports events. On the basis of cooperating with the Winter Olympic Organizing Committee and Winter Olympics, I insist on holding international ice and snow brands such as Bei Ma, Zhongwen and International Snow Board and Freestyle Ski Big Tower World Cup. In addition, it will also encourage high-level commercial sports events.
At the same time, it will be advancing the implementation of the new sports venue subsidies to guide social capital investment sports facilities.
Continuously implement a reward policy for your career club.
Focus on the development of high value-added sports projects, leading fashion sports consumption.
While vigorously promoting three big balls, three small ball sports projects are promoted, actively promote equestrian, fencing, sapphire, ice hockey, extreme sports and other high value-added sports projects.